EasyRun Blog

What five years of Australian deal data says about when discounts land, how deep they go, and what a real one looks like

Featured Post

22% to 59%

typical discount, depending on the category

Guides

Is 20% off a good deal? It depends what you are buying

A typical discount is 22% on kids and baby goods and 59% on home improvement. Those are not the same market, and 20% off does not mean the same thing in each. Here is the baseline for every category we track.

21 August 2026•3 min read

4 points

between the deepest and shallowest month of the year

Guides

The months when discounts run deepest, and why it matters less than you think

October is the deepest month in our data at 43.8% average discount. May is the shallowest at 39.8%. That is a real pattern, and it is a four point gap, which is smaller than the shopping calendar would have you believe.

21 August 2026

2 min read

72%

of our deal history has a price pair we can verify

Platform Updates

How we decide whether a discount is real

Around 28% of the deals in our history have no earlier price we can stand behind. For those we show the price and no discount at all. Here is the rule, and what it costs us.

21 August 2026

2 min read